We have carefully selected our manufacturing partners to ensure our products are ethically produced and tested for harmful toxins. We use GOTS certified organic cotton for the majority of our clothes and baby safe inks across all our prints, so you can be confident that the product you buy from us is, kind to the planet, the workers and your baby's skin.
Designed in house, our modern unisex patterns cater for design savvy parents who want more than the clichéd blue and pink. We give expecting parents the opportunity to buy for their unborn, whoever they turn out to be.
Sustainability is at the heart of our business and isn't limited to the processing of raw materials for the garment. Using clothes for longer is a form of sustainability, with purchases we include a step by step guide to extending the wear of your babies clothes. You can also visit the blog for extra tips.