I trained in fashion design, graduating in 2005 and cut my teeth in mens print design on the eponymous Savile Row, I’ve done rounds in mens and womens print but became increasingly frustrated with the lack of influence I had over the way prints were manufactured and the environmentally damaging cloth they were printed on. Inspired by a friend who has been in the sustainable fashion business a long time and who set up her own ethical cyclewear brand, I decided that I would set up an ethical clothing brand too. This decision coincided with my sister and her partner becoming pregnant, they made a choice not to learn the sex of their baby before the birth but like every soon to be parent she wanted to buy clothing but found the options limited for unisex babywear. With my sister’s encouragement I directed my focus to new parents who want organic gender neutral babywear.
Sticking to simple brand principles mentioned above, I am currently in the process of carefully selecting manufacturers to work with, who have a certified ethical and sustainable supply chain. This means the product you receive will be free from harmful pesticides which cause damage to the ecosystem and to the health of workers in the field. Using organic cotton also reduces the production costs and farmers debts, the debts incurred by farmers for pesticide treatments has resulted in thousands of suicides as the cotton yield does not cover their costs for treating crops.
For further reading about the benefits of organic cotton farming click on the link below